Journal of University of Science and Technology of China ›› 2017, Vol. 47 ›› Issue (11): 951-959.DOI: 10.3969/j.issn.0253-2778.2017.11.010
• Research Articles:Management Science and Engineering • Previous Articles
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Abstract: In real life, it is a rare occurrence that all customers are multi-homing or single-homing to platforms. The more prevalent case is that a part of the customers are multi-homing to platforms, while others are single-homing. Based on the Hotelling model, a two-sided platform competition model with asymmetric information was built. A research of the platform price strategies with different market structures under customer partly multi-homing was conducted. The research show: ①platforms charge a low price to customers who join in first and the price is closely related to the customers’ affiliated situation; ②platforms will set a low price for those who arrive later if they are multi-homing to platforms and it is more beneficial for those who join in first if they single-home when the network effect is high enough;③it is important for the development of the platform to set appropriate price strategies for guiding customers’ affiliation under various market structures.
Key words: two-sided platform competition, price strategy, partly multi-homing
CLC Number:
C395
GAO Jiping. The price strategy of information asymmetry platform with partly multi-homing[J]. Journal of University of Science and Technology of China, 2017, 47(11): 951-959.
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URL: http://just-cn.ustc.edu.cn/EN/10.3969/j.issn.0253-2778.2017.11.010
http://just-cn.ustc.edu.cn/EN/Y2017/V47/I11/951